Social Media Done Right: Moosejaw

Moosejaw, 34288 Woodward Ave. in Birmingham.

Moosejaw, 34288 Woodward Ave. in Birmingham.

Missing: one blue coat and one brown Moosejaw hat.

When Shelby Reynolds, a freshman musical theater major at Oakland University, lost these items on the second day of classes, she was determined to get them back. Her tenacity eventually paid off in a way she never imagined, and left her with lifetime loyalty to a social media savvy company that went out of its way to make things right.

She was dressing for her ballet class in the women’s restroom outside of one of the campus dance studios, and placed her coat and hat on the counter as she changed. In a rush to get to class, she scooped up her bags but left behind the two things she’d need most to brave the Michigan winter: her coat and hat.

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