Shop Local: Catching Fireflies, using social media to support indie artists and eco values
Posted by DominiqueKing | Filed under art, design, eco, marketing, people
New technology, hand-crafted items and inventive recycling may seem like an unlikely combination, but April McCrumb is as adept at using social media tools to promote her Berkley business as she is at promoting independent artists and creatively reusing found items to create a cheerful environment at Catching Fireflies.
April uses an array of online promotional tools like a Web site and social media tools like a blog, Twitter and Facebook to promote independent artists and eco-friendly merchandise.
“It does take a lot of time, but it’s viral, guerilla marketing,” she says of her social media efforts.
The path to becoming an online-savvy merchant began in a far more traditional and offline way, though. Read the rest of this entry »
Tags: Berkley, Berkley Apartments, Catching Fireflies, gifts, shop local, social media, Social Media Marketing
