CLEAR is the NEW GREEN
Clear Magazine (based in Royal Oak, MI) has announced the publication of its first tree-less, 100 percent recyclable magazine. Printed on YUPO®synthetic papers, Clear’s latest issue, themed “fame underground,” premiered at December’s Design Miami/Basel festival, where Clear was also a media partner. This environmentally friendly publication is the brainchild of Clear founder and creative director Emin Kadi.
Clear’s unique, limited edition “green” solution closes the gap on source reduction and recycling. YUPO® is completely waterproof, stain resistant and very durable. Its unique printing surface results in exceptional color reproduction and print clarity. YUPO® is a perfect match for Clear, which has always been special and collectable. Clear’s November/December issue will withstand the wear and tear of the repeated viewing that it demands. YUPO® papers’ light weight allows significant fuel reduction in shipping and a lower overall carbon footprint. Should one wish to dispose of the issue, it may be placed in a recycling bin with any other plastic items, and it will be fully recycled.
“Our goal is to provide readers with stunning presentations of the world’s most interesting and creative artists and events. Our new partnership with Yupo allows us to do so in an environmentally responsible, respectful way. Design Miami/Basel is the perfect occasion to share our green accomplishment,” says publisher Emin Kadi.
It’s great to see such an amazing innovation in the magazine/publishing industry coming from right here in Royal Oak. Congratulations to the Clear Team! Also be sure to check out the newly relaunched ClearMag.com for the latest issue(s), blog, videos, etc.