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Clear Magazine (based in Royal Oak, MI) has announced the publication of its first tree-less, 100 percent recyclable magazine. Printed on YUPO®synthetic papers, Clear’s latest issue, themed “fame underground,” premiered at December’s Design Miami/Basel festival, where Clear was also a media partner. This environmentally friendly publication is the brainchild of Clear founder and creative director Emin Kadi.

Clear’s unique, limited edition “green” solution closes the gap on source reduction and recycling. YUPO® is completely waterproof, stain resistant and very durable. Its unique printing surface results in exceptional color reproduction and print clarity. YUPO® is a perfect match for Clear, which has always been special and collectable. Clear’s November/December issue will withstand the wear and tear of the repeated viewing that it demands. YUPO® papers’ light weight allows significant fuel reduction in shipping and a lower overall carbon footprint. Should one wish to dispose of the issue, it may be placed in a recycling bin with any other plastic items, and it will be fully recycled.

“Our goal is to provide readers with stunning presentations of the world’s most interesting and creative artists and events. Our new partnership with Yupo allows us to do so in an environmentally responsible, respectful way. Design Miami/Basel is the perfect occasion to share our green accomplishment,” says publisher Emin Kadi.

It’s great to see such an amazing innovation in the magazine/publishing industry coming from right here in Royal Oak. Congratulations to the Clear Team! Also be sure to check out the newly relaunched for the latest issue(s), blog, videos, etc.

3 responses to "CLEAR is the NEW GREEN"

  1. Hubert Dec 26, 2008 at 11:31

    Where can one buy one of these magazines in the local area?

  2. Monica Dec 27, 2008 at 15:23

    You beat me to the punch, I was going to blog this lol I used to work for Clear Magazine- great stuff isn’t this! Do they know you blogged about this? We should definately let them know this is really cool.

  3. Nev Dec 29, 2008 at 14:21

    @Hubert – I can’t speak for this particular issue. But in the past I’ve seen Clear @ Barnes & Noble. I’d try them out.

    @Monica – HA! sorry : ) I was going to send Emin a note today and let him know.