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Investor Opportunities

Seeking Joint Venture Partners for Value Add Rental Developments:

For Investor Relations Inquiries, please contact:

Eric Brown; 248-767-4460 eric@urbaneapts.com

 

479 Willis

 

    Midtown Detorit 

***Developing (28) Urbane Apartments in Midtown

 

 

 

 

 

 

 

 

 

 

 

919 North Campbell

 Royal Oak

*** Developing (21) Urbane Container Apartments over Parking

 

 

 

 

 

 

Urbane Management, with a portfolio of 18 multifamily communities, is a fully integrated real estate investment company that acquires, redevelops, and manages multifamily apartment communities located in Metro Detroit.

Urbane has established demonstrable expertise to effectively achieve the highest rents per unit and per square foot and the highest occupancy standard in the local area for our Owners, Partners and Lenders. Urbane has created proficient Brand Recognition with Residents and our Target Market by Enhancing Our Residents Experience.

It should be duly noted that the Urbane Marketing and Management approach is diametrically different than industry standard and has delivered sensational results significantly exceeding expectations, thus creating its own separate market. Some of the things offered will be:

“The Urbane Way” Breaks From the Pack of Apartment Commodity shunning traditional marketing for Social Media Marketing with significant focus on Enhancing the Customers Experience. We lead the Brand Influencers within the core customer base, and ultimately transition most of the marketing budget inward, to further focus on existing customers. Only good things happen from this move. Customer retention significantly improves, and you create a forum and a field for the Brand Influencers to participate.  The Urbane Way effective uses of social media efforts are progressive and efficient – even cutting edge in the apartment marketing industry. These marketing initiatives have been strategically integrated across multiple platforms to achieve sustaining results with effective use of Search Engine Optimization and efficiently crafting website copy and blogs with rich keywords and content.


Urbane apartment operations strength are specializing in one off, scatted sites under (100) units. The Urbane Management Team have a deep history in multi family and hotel/hospitality experience.

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Urbane Management Leadership

Eric Brown, Founder / President 

Brown’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2002, after serving as senior vice president at Village Green Companies, a major Midwest apartment developer for nearly twenty years.  Eric has built and developed over 16,000 Market Rate Apartments on a national scale. He founded Urbane Apartments in 2002. Eric oversees new business, marketing and branding at Urbane. Long recognized by the multi-family industry as a vanguard of cutting edge social media marketing, he established a proven track record of effectively repositioning rental properties in a way that added value for partners and investors while enhancing the resident experience.

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With his apartment company, he dared to abandon traditional marketing efforts and instead established a strong online presence. He created sites for Urbane Apartments on Facebook, Twitter, YouTube and Flickr. Brown established a social network where residents could share photographs and videos and socialize. UrbaneLife Online Magazine took that idea one step further, targeting a specific demographic by providing fresh online content daily. Numbers are an important part of Brown’s marketing strategy. The Living the Urbane Life Facebook page boasts over (40,000) Fans and the Urbane Life Twitter page has nearly (25,000) Followers.

Brown’s social media marketing and branding strategy has garnered national media attention with feature articles such as Branding on a Budget in Entrepreneur Magazine. Urbane Media digital marketing innovation was also highlighted in Business Week Magazine.  Brown was named as a Voice of Innovation in Social Media by Bloomberg Business and most recently by the, New York Times Small Business section and the Harvard Business Review.

Kim Brown; Partner / Vice President

Kim has a long history in HR in the apartment and hotel business, with a lengthy stint at Fairmont Hotels, including the Plaza Hotel in Central Park in New York City. Kim oversees Resident Relations and Operations at Urbane, and development of the company’s operational policies and procedures, ensuring property maintenance and compliance with state and federal regulations. Recruitment, training and management of company’s employee handbook/policies and procedures, coaching and counseling, and training.

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Urbane in the News

Building a Brand on a Budget
To elevate their digital profiles and carve out entrepreneurial niches, more businesses are turning to social media and other free digital marketing alternatives. Read more.

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Marketing to Millennial’s
Rich Dad Poor Dad was an instrumental piece for me when I started my own Entrepreneurial Journey, so I was elated to participate with Rober Kiyosaki and Kim Kiyosaki on a live radio show! See it here.

bloombergbusinessweek

Eric Brown: Landlord Adds Social Media to His Toolbox
Forty-nine-year-old Eric Brown is no expert in social media. In fact, he doesn’t believe such a thing exists. For Brown, social media is a question of trying new forms of communication, from blogs to Facebook and Twitter, and seeing what works and what bombs. What he has learned, among many lessons, is that reaching out to the unhappiest customers can sometimes not only make them happy, but even turn them into evangelists for Urbane Apartments, his 500 units scattered through Royal Oak, Mich. Read more.

The-New-York-Times

How a Detroit Landlord Made His Properties Hot
From the time he started the business in 2003, Mr. Brown said, he wanted to set himself apart from how most apartment units have been marketed by focusing on aspects like search engine optimization. “Traditional advertising is very expensive, particularly if you’re smaller.” Read more.

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What is Content Marketing?
The key to his success is the hip blog he created on the Urbane Apartments website, the Urbane Life. The blog content focuses not on publicizing his apartments, but on offering the best tips regarding what Detroit has to offer in terms of restaurants, arts, and entertainment. As a result of the blog and other promotional activities, the website receives an extraordinary number of unique visitors and followers on social media for a real estate-related website.Read more.

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What is it Really Like to be a Landlord
When Brown bought his first building in 2002, he had a very loose policy on dogs because he knew that most apartment building owners in the vicinity had breed restrictions and size limits. ”Really good residents tend to have really good pets and take care of them,” says Brown. “My company now owns the local market for pet owners in Detroit.” Read more.