Crowd-Funding Batch Brewing Company

558460_495333140516553_26554267_nIf you haven’t watched Batch Brewing Company’s video in support of its crowd-funding campaign, do yourself a favor and click on over HERE. That is one dapper looking brewmaster.

Crowd-funding is a means for businesses, organizations, artists, and anyone with an idea to raise funding for their project. There are a number of websites that host crowd-funding, and in the case of Batch Brewing Company, it’s indiegogo.

From the Batch Brewing Company indiegogo:

Turns out, opening a brewery is pretty effing expensive. And while banks are tripping over themselves to lend money to start-ups like this, we thought we’d take our efforts right to the people: our friends, family, and community.

We like to think of this akin to a Public Radio fundraiser (the NPR dorks that we are). While a bit pesky, it’s definitely necessary. The main difference? We aren’t going to do this twice a year in perpetuity. This is our one capital-raising effort. After that, we better make great beer – and you better drink it.

One unique aspect of crowd-funding is the tiered reward system. You can give $10, $100, or $1,000, and you’ll then receive a pre-determined “prize”. And they’re often creative. Some of our favorites from Batch Brewing Company’s campaign are:

  • $50: Receive 4 Batch Brewing Company drinking jars
  • $250: Mug Club Member for Life. $1 off every beer bought
  • $1,000: Norm’s Corner. Reserved seating for the first year of the brewery’s tenure. Show up to the bar and someone’s in your seat? Tell ‘em to beat it, bud. This is your seat.
  • $2,500: ‘Feelgood’ Tap Sponsor. Batch is planning on having a ‘Feelgood’ tap where $3 of every sale will be donated to a charity, changing every month. Donate at this level and you’ll have the opportunity determine a charity for the month. Doubly good!

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Mike G

Mike G

Mike G is a songwriter and local musician, freelance writer, baseball enthusiast, lover of travel, and a terrible mechanic. When MJ graduated from Central Michigan University with a degree in Creative Writing, he was immediately barraged with 'questions' of "What are you gonna do, teach?" He is determined to not get a job teaching. So far, so good. With music, MJ's traveled the country touring on his songs. Having spent time in places from Chicago to Seattle, LA to New Orleans, and Nashville to NYC, he is convinced that Detroit and its 'burbs have the the highest concentration of 'native' songwriting talent anywhere. Eat it, New York. You too, LA. MJ started writing for the Urbane Life in the summer of 2011. He also writes for a handful of other websites as well as an immigration lawyer. He used to work in a publishing house. He's glad he's out.