Entrepreneur finds sweet potato niche

May 15, 2012
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Tawnya Clark and her family are big breakfast eaters, making wonderful dishes from scratch. “Special family meals always revolved around breakfast and brunch”, she says.

Tawyna started testing out new breakfast recipes when her grandmother (99-years-young) became bored with her restricted diet. Inspired by television cooking shows, Tawnya decided to see what kind of treats she could create with sweet potatoes. As she continued to cook, her family and friends kept asking for more. Eventually, they began asking her to cook for parties, and for large quantities to keep in the freezer.

Tawnya Clark, owner of The Batata Shop

Tawnya Clark

The Batata Shop, a Detroit based start-up breakfast eatery and specialty bakery was born. Tawnya creates her sweet potato waffles from scratch, working out of kitchen space at Traffic Jam & Snug, where she can roast mass quantities of sweet potatoes in large commercial ovens. This past Mother’s Day, she hosted a pop-up event at TJs offering waffles and fixins.

Tawyna focuses on quality ingredients, small batches and lots of love–”yummy goodness,” says Tawnya. She also makes a pecan-cinnamon butter to serve alongside the waffles. She envisions a future of Batata products that can be sold wholesale to grocery stores and eateries. She is working on having a stand at Detroit’s Eastern Market by July. “Take a chance on something you love,” is Tawyna’s advice.

Batata Shop Waffles

I had the pleasure of trying these out a couple weeks ago at a pop-up event at the Anthology Coffee Shop, located within Detroit’s Museum of Contemporary Art (MOCAD). The warm sweet potato waffles with Tawnya’s pecan butter were inviting and delicious. I didn’t bother with syrup–they were already perfect as is. The sweet potatoes in the batter make these waffles ideal for either a sweet breakfast or a savory lunch– they pair well with maple syrup and some eggs, bacon or sausage, or even “chicken and waffles”!

Tawnya is working on the next pop-up event, which will most likely take place at Anthology coffee shop. To keep up with Batata Shop events, check out their Facebook page, and follow them on twitter.

 

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David

David Moss is a writer, marketer, and seasoned foodie with a taste for all types of cuisine. After toiling for several years in the restaurant industry (cooking, waiting tables, bartending, eating) and considering a career as a professional chef, David switched gears to attend Wayne State University and receive a degree in journalism and public relations. As a marketing professional in the non-profit industry, David has experience in Public Relations, Social Media, Grant Writing and Donor Development. But let’s get back to food. When not at his day job, David explores the Detroit area’s best (and sometimes not so best) spots for food, drink and value. He’s part of Yelp’s Elite Squad, and regularly tweets about food, wine and craft beer. You can find him on twitter at @dave_moss.

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