I thought I might try something with So You Want to be an Entrepreneur, and run an article every Sunday morning, and perhaps help by sharing some experiences that I have had in my own quest to build a better mousetrap. After all isn’t that part of what being an entrepreneur is, doing something a little different, a little better than the guy across the street?
What is an Entrepreneur
According to Wikipedia, An entrepreneur is a person who has possession of a new enterprise, venture or idea and is accountable for the inherent risks and the outcome.
That said, we typically think of an entrepreneur as one willing to take risks, an “out of the box thinker”, right. And sometimes they are. But you really do not have to bet the whole farm, nor should you. There is inherent risk, and you should be well aware of what may lie ahead.
A Softer Approach
Business 2 Community penned a great article today titled My Thoughts on Seth Godin’s Poke The Box on the virtues of what Seth Godin writes about;
Here is what I would like to see more of in the world of Social Media. Here is what I would have liked to see in the manifesto on going, starting, and shipping that Godin wrote.
- Acknowledgment that sometimes it’s not fear that holds you back from risking it all. Sometimes it’s:
- Responsibility for other peoples’ welfare
- An obligation to the people you work for and with
- A larger, over-arching goal to which you are aspiring
- Acknowledgment that sometimes the ability to initiate is inhibited by your conditions. This is not a fault of yours. It’s just the way it is.
- Acknowledgment that sometimes working with a group or a team can have benefits. Godin notes that in schools, kids aren’t allowed to do solos or improvise – they have to play off sheet music. What about the fact that this helps create a cohesive song? That’s not so bad, right?
While the author makes reference to what she would like to see with social media, the same can apply to the budding entrepreneur. It does not have to be an all or nothing. Having been one to “bootstrap” our business, that is not a great idea, and causes much unnecessary anxiety and worry.
We would love to hear about your own trek if you care to share, what works and what to avoid.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
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